What if there was a better way to market? Maybe we need to kill the marketing we know, and replace it with a new, more effective marketing. Well, that model is alive and well in the book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit
Content Marketing World hosts an annual four-day conference where you can learn from the leading practitioners and network with other content curators. You’ll leave with an array of new ideas to share with your team and apply to a marketing plan that you and your audience can benefit from.
Boys Town is a non profit organization that was founded to save children and heal families. Boys town believes that strengthening body, mind and spirit helps to grow responsible, productive people. Lincoln Electric partnered with Josh Temple to help introduce a new welding trades class. With a shared belief of needing more skilled people in the trades it was a very easy fit for Purple Films to get on board with the cause. Purple teamed up with Lincoln Electric and went to Omaha Nebraska to create a documentary and capture marketing content for Lincoln Electric’s Arc Magazine.
Here in Cleveland spring is so much more than just a season! It is an opportunity for Clevelanders to enjoy the changing season, sometimes all 4 in the same week! With a promise of summer around the corner, the city is eager to get out and enjoy the scenery and activities that make the warmth so worth it. Cheer up Cleveland, The food trucks are out and Cleveland Indians baseball is back!
“It’s not just about me, I think that’s why I served, that is why I teach that there is more than one option to get to the next level if you want to, and you can be successful no matter what situation you came out of.” – Corwyn Collier
Corwyn Collier is a Teacher and United States Army veteran who served his country at home and abroad. With the love of his family he found the strength to keep fighting and never quit. This persistance was awarded to him as the winner of the Cleveland Cavaliers Every Fan competiton and was awarded prizes from the Cavs as well as Speedway. He’s a teacher at Maple Heights High School.
“I’ve taken that creativity and I had the opportunity to do other things that inspire myself, inspire other people and encourage people who may have some challenges.” Stephanie Nunn
Stephanie Nunn has used her vision to create her fashion line “The Nadira Collection”. Stephanie helps others that are going through the same problems of Blindness by hosting a fashion show in which the proceeds raised are donated to Preventing Blindness a Non Profit that specializes in helping the community to become aware of the early warning signs of blindness and how to take steps to prevent it.
“I knew what I wanted, I knew what I wanted to do, So I went for it” – Malieke Graham
Malieke Graham is a Sophomore that has a real passion for Basketball. He earned his spot on Varsity by proving to them that despite how he looks and acts that he has the passion to continue working everyday to be the very best he can be. Malieke has overcome many obstacles that many of us take for granted everyday. With his passion nothing can stand in his way of accomplishing his goals.
“You make your choice. Either you do the things you didn’t necessarily want to do and achieve greatness you never thought you could achieve or you don’t do it at all.” – Kyrie Irving
Kyrie Irving talks about the release of his 3rd shoe the Kyrie 3. The love of the game is a strong motivator and its that enjoyment that keeps so many playing the game and Kyrie is no exception. “It’s a beautiful thing to see what hard work can get you” says Kyrie and we couldn’t agree more! Remaining true to who you are is essential to becoming who you can become and reaching your higher purpose.
“You know if you have means or you have talent, you have an obligation to do something with it,” -Allison Clarke
Allison Clarke is the driving force behind Flashes of Hope, a national non profit that provides an invaluable service to children that are going through cancer treatment. Her inspiration came while her own son battled cancer. Flashes of Hope provides children and their families with pictures taken by professionals. Allison receives support from donors as well as Photographers, Makeup Artists, Stylists and others that just want to support the cause.
“Demarco just echoes what I wanted my artistry and my dance to do,” says the company’s founder Mary Verdi-Fletcher. “Taking hold of your life and finding the things that give you joy and going after them.”
The factory worker now turned professional dancer has advice for those facing adversity.
“Don’t just sit around and not do anything and stop living life,” says Demarco Sleeper. “I don’t want to have self-pity. People do that and the time and energy they put into doing that they could be putting it into helping themselves”
The Cleveland Cavaliers dominated in the post-season of the 2015-2016 NBA Season. To commemorate the victory, the Ohio Lottery launched a television commercial campaign with Marcus Thomas encouraging Cleveland’s fans to Relive The Moment that the Cavaliers seized the victory. Purple films was brought on to produce the commercial that aired on television to advertise and drive the ticket sales.
The Belles Family had no idea what was about to happen. It was through their son that they learned to shed the fear and intimidation and push forward to make the world a safer place for their son and the many like him.
Margo Hudson learned to rise when she saw what hardwork and dedication could do. With the help of Seeds of literacy Margo turned her life around by getting her GED, opening herself to possibilities she never knew existed. Her story has inspired many other to not be discouraged by failure but to persevere and fight through it to get what you want.
SOMEWHERE OUT THERE, PIGS ARE FLYING. A BLUE MOON IS SHINING. IT’S THE 12TH OF NEVER. THE SUN’S RISING IN THE WEST. IT MUST HAVE BEEN A MILLION YEARS. HELL HAS FROZEN OVER. BECAUSE THE IMPOSSIBLE HAS HAPPENED. WE WON. AND FOR THAT, YOU’RE WELCOME. CLEVELAND. DEFEND THE LAND.
Katie and Kevin Burns are two people who’s love held them together in the face of an unimaginable situation. Katie runs the nonprofit Forever My Baby You’ll be, offering help and support to grieving families and couples who have lost an Infant.
The congregation at Burning Bush Church is young, dynamic, and engaged in the inner-city community. The force behind it all, DeJuan Kelker. But people aren’t drawn to this pastor because of his sermons or his beautiful church. They’re actually drawn to him because of his background. – Danielle Wiggins
“I remember being on the phone with 911, just thinking I’m not going to make it out of this situation, and then to wake up the next day and I look down and all I’m missing is some legs. I was lucky to be alive, and I wanted to do something with it” – Mark Kalina Jr
“Born and raised in Northeast Ohio, He’s the face of a national McDonald’s ad, and founder of the nonprofit Random Acts of Kindness Everywhere. But what many people don’t know is that the path to Ricky Smith’s destination all started when he lost everything, and learned to rise from the ashes” – Danielle Wiggins
Taking a step, going for a run, many of us take our mobility for granted. Not Rob Ziol of Medina, You see, for most of his life, Rob believed he was a man made up of broken pieces and leftover parts. But that all changed when Rob learned to connect with the word “run. – Danielle Wiggins
DeNica Bishop thought she had the power to create a life full of perfect moments. She married her college sweetheart Kenan. Their first kiss…minutes after saying I-do. They settled in Akron and had a beautiful and healthy baby girl.
A few years later…
They brought home Morgan Riley Bishop another gorgeous daughter, but Morgan was different. She would be the one to teach her parents how to face trials and rise. – Danielle Wiggins
“Always Hustles, Great Attitude and always gives 100%”
Jason Kipnis is hoping to get the support of his fans in this years Fresh Brewed MLBPA Elections. Kipnis says that he’d make every night Dollar Dog Night as well as getting cheerleaders for the team. Jason‘s fans believe he is a great candidate because he always hustles, has a great attitude and always gives 100%.
It was in 2010 that Purple Films got its first taste in business. Our customer base was small and our niche was extremely focused. We quickly put together a solid body of work, all of it rap videos. Recently, a Cleveland artist’s song has gone viral. Feels good to take it back to where it all started for this new video:
Pittsburgh Pirates‘ catcher, Francisco Cervelli has always been a man of the people. The Italian Venezuelan has quickly become a fan favorite in the Steel City. A fierce competitor and beloved personality, Cervelli has decided it’s time to take the next step. In April of 2016, Cervelli announced his candidacy for president.
“It’s going to be huuuuge,” said Cervelli. When asked about why fans should vote for him over teammate and all-star Andrew McCutcheon, Cervelli playfully responded, “It’s time for a new face. He gets all the attention.”
Cervelli is a team leader and one of the best catchers in the MLB. He hopes to lead the team to another World Series and bring the great city of Pittsburgh a championship.
This is the story of Hotcards Magical Glitter Wraps.
Once upon a time there was a company named Hotcards. Their marketing was good but needed that extra degree to start boiling. That extra degree came on one fateful morning when a little girl, a container of glitter and a gust of wind changed Hotcards vehicle wraps forever!
The shiny sprinter attracted and distracted many, causing accidents and spilling coffee every mile of the way.
There’s a beautiful symbiosis to LeBron James’s relationship with his hometown, Akron, Ohio. His strong work ethic is drawn from the city’s industrious origins; James’s success has inspired his community.
On September 27, 2015, James officially launched his new shoe, the LEBRON 13, before 2,000-plus Akron locals. It was a special moment for James, as he also celebrated his pledge to support the future leaders of the city and the message that all within it are “built for greatness.”
Acclaimed playwright and poet Lemon Andersen delivered a special poem to James and Akron during the event. A timely sequel to his 2013 “Rubber City Soul” poem, Andersen’s new composition, “The Akronite,” illuminates the special relationship between James and Akron.
See official story on news.nike.com Nike “THE AKRONITE” LEBRON JAMES VIDEO
New video highlighting Parker Hannifin Corporation, the global leader in motion and control technologies. Parker and Dixon Pumps have developed a new high-performance 3-inch (76 mm) positive displacement lobe pump. Available in 20 and 30 hp configurations, the pumps can transfer up to 230 and 330 gpm (870 and 1,249 lpm), respectively, at 140 psi (965 kPa).
With an efficient and compact design, the pump is 40% lighter and shorter than any comparable model available. The pump is capable of continuous operation at full capacity without any liquid inflow, eliminating the risk of premature failure due to dry-running. A precision thermal protection circuit monitors both the pump and motor to prevent overheating, which can damage internal components.
LeBron James proudly unveils the LEBRON 13 in his hometown Akron, Ohio, with the community he holds so close. The fluid mix of LeBron James’s power and speed inform the key performance features of his thirteenth signature shoe.