Tag: lebron james

Nike | LeBron Soldier 10 FlyEase product release video

2017/03/20

“It’s about us empowering every kid and everybody to understand that we are all athletes,” – LeBron James.

Nike Basketball’s  enlisted the help of Purple Films to capture the latest product launch of a new shoe for Cleveland Cavaliers LeBron James. LeBron invited children from Cleveland Clinic Children’s Hospital Center for Rehabilitation  to the Cleveland Cavaliers practice court to debut the Nike LeBron Soldier 10 FlyEase. The FlyEase is special because it allows athletes of all abilities to be able to easily enter the shoe and perform.

 

Nike “THE AKRONITE” LEBRON JAMES VIDEO

2015/10/08

There’s a beautiful symbiosis to LeBron James’s relationship with his hometown, Akron, Ohio. His strong work ethic is drawn from the city’s industrious origins; James’s success has inspired his community.

On September 27, 2015, James officially launched his new shoe, the LEBRON 13, before 2,000-plus Akron locals. It was a special moment for James, as he also celebrated his pledge to support the future leaders of the city and the message that all within it are “built for greatness.”

Acclaimed playwright and poet Lemon Andersen delivered a special poem to James and Akron during the event. A timely sequel to his 2013 “Rubber City Soul” poem, Andersen’s new composition, “The Akronite,” illuminates the special relationship between James and Akron.

See official story on news.nike.com
Nike “THE AKRONITE” LEBRON JAMES VIDEO